![12 April 2018, Germany, Herzogenaurach: Bjoern Gulden (C), CEO of sports brand Puma, with CFO Michael Lammermann (r) and Chief Operating Officer Lars Sorensen, pictured at the company's general meeting. Photo: Daniel 12 April 2018, Germany, Herzogenaurach: Bjoern Gulden (C), CEO of sports brand Puma, with CFO Michael Lammermann (r) and Chief Operating Officer Lars Sorensen, pictured at the company's general meeting. Photo: Daniel](https://c8.alamy.com/comp/MBXFNH/12-april-2018-germany-herzogenaurach-bjoern-gulden-c-ceo-of-sports-brand-puma-with-cfo-michael-lammermann-r-and-chief-operating-officer-lars-sorensen-pictured-at-the-companys-general-meeting-photo-daniel-karmanndpa-MBXFNH.jpg)
12 April 2018, Germany, Herzogenaurach: Bjoern Gulden (C), CEO of sports brand Puma, with CFO Michael Lammermann (r) and Chief Operating Officer Lars Sorensen, pictured at the company's general meeting. Photo: Daniel
![12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy 12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy](https://c8.alamy.com/comp/MBXDEB/12-april-2018-germany-herzogenaurach-clothes-of-sporting-goods-brand-puma-are-on-display-at-the-companys-general-meeting-photo-daniel-karmanndpa-MBXDEB.jpg)
12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy
![29 March 2018, Germany, Herzogenaurach: The headquarters of sporting goods manufacturer Puma. A bridge crossing a street connects two office complexes. Photo: Daniel Karmann/dpa Stock Photo - Alamy 29 March 2018, Germany, Herzogenaurach: The headquarters of sporting goods manufacturer Puma. A bridge crossing a street connects two office complexes. Photo: Daniel Karmann/dpa Stock Photo - Alamy](https://c8.alamy.com/comp/MAGCKB/29-march-2018-germany-herzogenaurach-the-headquarters-of-sporting-goods-manufacturer-puma-a-bridge-crossing-a-street-connects-two-office-complexes-photo-daniel-karmanndpa-MAGCKB.jpg)
29 March 2018, Germany, Herzogenaurach: The headquarters of sporting goods manufacturer Puma. A bridge crossing a street connects two office complexes. Photo: Daniel Karmann/dpa Stock Photo - Alamy
![Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books](https://m.media-amazon.com/images/I/61Da3bqaW-L._AC_UF1000,1000_QL80_.jpg)
Amazon.com: Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports: 9780061246586: Smit, Barbara: Books
![12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy 12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy](https://c8.alamy.com/comp/MBXDEK/12-april-2018-germany-herzogenaurach-the-logo-of-sporting-goods-brand-puma-is-on-display-at-the-companys-general-meeting-photo-daniel-karmanndpa-MBXDEK.jpg)
12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy
![12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy 12 April 2018, Germany, Herzogenaurach: The logo of sporting goods brand Puma is on display at the company's general meeting. Photo: Daniel Karmann/dpa Stock Photo - Alamy](https://c8.alamy.com/comp/MBXDEW/12-april-2018-germany-herzogenaurach-clothes-of-sporting-goods-brand-puma-are-on-display-at-the-companys-general-meeting-photo-daniel-karmanndpa-MBXDEW.jpg)