![Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues | by Connor Beck | Latitude | Medium Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues | by Connor Beck | Latitude | Medium](https://miro.medium.com/v2/resize:fit:798/1*u5mdj9cpIEIDqnhM5t2syQ.png)
Scarcity & Hype: How the rise of “the drop” creates demand & exclusivity through digital avenues | by Connor Beck | Latitude | Medium
![Supreme and Nike's latest collaboration is dropping this week... and there's even Supreme bling | London Evening Standard | Evening Standard Supreme and Nike's latest collaboration is dropping this week... and there's even Supreme bling | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2019/11/25/16/octavian.jpeg?crop=8:5,smart&quality=75&auto=webp&width=960)
Supreme and Nike's latest collaboration is dropping this week... and there's even Supreme bling | London Evening Standard | Evening Standard
![Shop Supreme 2019 SS Unisex Street Style Collaboration Logo Skater Style Jackets (2019 19ss, Supreme Nike Hooded Sport Jacket) by Hirokiki.k | BUYMA Shop Supreme 2019 SS Unisex Street Style Collaboration Logo Skater Style Jackets (2019 19ss, Supreme Nike Hooded Sport Jacket) by Hirokiki.k | BUYMA](https://cdn-images.buyma.com/imgdata/item/220815/0085951310/477135545/428.jpg)