In this interview, Diane talks about some of the things she is doing to get new clients as well as how she is improving her practice.
JEFFREY: I have with me Diane Murphy, who is a Registered Orthomolecular Health Practitioner. And Diane, would you be able to tell us a little bit about your practice?
DIANE: Yes. I’m self-employed. I’m the owner of HoliNutrition. I’m a Holistic Nutritionist, which means that I work with clients to improve their diet through whole foods. I work with supplementation, and we work on lifestyle changes. I typically see a client at home or at a nearby coffee shop, to conduct our consultations, and then we just go from there.
JEFFREY: So, what are some of the things you are doing to attract new clients to your practice?
DIANE: Well, there are a number of things that I do. I do seminars. I do workshops. I do corporate talks. I do food demos. I also do networking through clients who often recommend someone else, a family member or a friend. I have a website going. So, those are some examples.
JEFFREY: Okay, great. Now, what do you find is the most effective way of gaining new clients? Is it through your website, or is it through the seminars?
DIANE: I would definitely say, networking and seminars, absolutely.
JEFFREY: What’s the one thing that you are doing right now in terms of marketing your business? So, if you’re doing other things out there like Facebook ads or Google ads or print ads, what do you find is working for you?
DIANE: Well, what I’ve done recently is for some charitable auctions…sorry, charitable events or some auctions. I will go ahead and submit my services, and I can get clients that way. So, that’s been pretty effective, lately.
JEFFREY: Okay, great, great. And along those lines, how do you efficiently manage your time? I know there are so many demands on people right now, so many things pulling us all in different directions. How do you efficiently manage your time in your practice?
DIANE: Well, I try to keep…it can be very challenging, I will admit, because every client is different, and protocols have to be customized for them. To manage them efficiently, I do try to have standard templates that I work with, that I will tweak as needed with every individual client.
JEFFREY: So, you’re doing a lot of customized service as well?
DIANE: Absolutely, yes.
JEFFREY: Okay, great. Now, if you could change one thing in your practice, would there be a thing that you’d change?
DIANE: I think something that would be nice, if I could change it, would be to have a space available at home to do my practice at home. Because I am a traveling nutritionist, it’s great. But it is time consuming, having to travel. So, if I were able to have an office at home, I think that would be something I would like to change.
JEFFREY: Fantastic. Now, any last words you would have to people listening, in terms of how they could improve their practice?
DIANE: I think as I mentioned about the templates, I think that is something that has really been beneficial for me. Because if you’re researching a client’s concern and you’re looking through all of your books, or you’re looking online for information, you’ll find that there is overwhelming. I mean, there are so many different protocols for so many different things. So, I think keeping standard templates that you can just tweak, has definitely been something that’s beneficial.
JEFFREY: Super. Well, thanks so much, Diane. I really appreciate your time today, and best of luck.
DIANE: Great. Well, thank you very much.
JEFFREY: Thank you.